Knight Frank: Alpine Property Report 2025

The Alpine Property Report, a trusted resource since 2008, provides an in-depth analysis of the current trends and future opportunities in Europe’s premier alpine destinations. This year’s edition highlights a shift toward year-round Alpine living, as ski resorts evolve into vibrant hubs for wellness, adventure, and sustainable development. Featuring insights from experts and exclusive data on top resorts across France, Switzerland, and Austria, the report examines rising demand, resilient pricing, and the impact of global events on buyer preferences.

Whether you’re seeking a holiday retreat, an investment, or a permanent residence, this report offers the essential knowledge to navigate the ever-evolving Alpine property market.

Key findings:

• Resilient Price Growth: Alpine property prices rose by an average of 3% in 2024, led by Courchevel 1850 with a 9% growth rate. Switzerland outperformed France, with Swiss resorts averaging 3.5% price growth compared to France’s 1.5%.
• Shift in Buyer Preferences: Health and wellness amenities are now more important than skiing, with increased demand for properties supporting year-round activities, such as hiking and wellness retreats.
• Summer Tourism Boom: Summer lift passes in Chamonix increased by 46% over two years, signalling a strong trend toward year-round tourism and boosting demand for Alpine properties.
• Policy and Regulation Impact: Stricter rules around holiday lets, energy efficiency, and planning are reshaping the market. This includes measures like Chamonix’s cap on short-term rental properties.
• International Buyer Influence: U.S. buyers, buoyed by dollar strength and access via passes like Ikon and Epic, are showing increased interest in the Alps. Globally, tax changes and political events, like the recent U.S. election, are expected to drive demand.

Kate Everett-Allen, Head of European Residential Research, commented: "Through each turn, the Alpine property market has shown resilience. Demand remains high while supply is limited, supported by trends in flexible working, an increase in affluent early retirees, and a growing focus on health and wellness. Indeed, the Alps are increasingly viewed as a year-round destination, with health and wellness now overtaking skiing as the primary lifestyle driver for buyers. This shift reflects evolving buyer preferences and the broader appeal of Alpine living beyond winter sports.”

If you are interested in purchasing property in Alpine locations, our global network has offices across the Alps and a team of experts ready to assist you every step of the way. Don’t hesitate to reach out to us for access to exclusive properties and personalized advice.

Read the full report: Knight Frank's Alpine Property Report 2025.

Pia Arrieta, 25 Nov 2024 - News