Smart Home Features we know increase the value of your property.

Marbella’s luxury property market continues to go from strength to strength, with the international market for buyers growing thanks to the stunning location as well as the quality of real estate available. An increasingly attractive feature of Marbella’s luxury homes is the integration of advanced smart home technology. This tech is not just a convenience—it’s become essential.

Demand for innovation and design has risen by 25%, particularly among Generation Z buyers and Millennials. As a result, integrating advanced smart home features has become a key factor in boosting property value. To explore how these innovations are shaping the real estate landscape, we spoke to Illusion, the Marbella-based specialists in high-end home automation, lighting design, and audiovisual systems and asked them about the key smart features that are driving up property value.

Diana Morales Properties (DM): What smart home features are most in demand among luxury homeowners on the Costa del Sol? 

Illusion: Comprehensive control systems are definitely top of the list. This includes everything from automated lighting, climate control, and security, to integrated audiovisual solutions. The ability to manage everything from a single device or app appeals strongly to today’s tech-savvy buyers. In particular, high-end entertainment systems, like home theatres and multi-room audio, are fast becoming essential features in luxury homes. These not only enhance the living experience but also significantly boost the home’s market value.

DM : With trends constantly evolving, what are the most recent advancements in smart home technology that high-end buyers are adopting? 

Illusion: One of the biggest trends we’ve noticed is the integration of technologies that enhance both comfort and energy efficiency. We’re seeing a rise in demand for human-centric lighting, which adjusts based on the time of day to align with natural circadian rhythms. Advanced environmental control systems, such as smart climate control, optimise energy usage while maintaining comfort. These features contribute to increased property value, potentially adding up to 20%, as they enhance both the living experience and the property’s sustainability.

 DM: Lighting seems to play a critical role in smart homes. How are intelligent lighting systems contributing to property value?

Illusion: Lighting is indeed a major factor. Smart lighting systems that can be tailored to specific moods or times of day are highly sought after. These systems create personalised lighting scenes that adapt to the homeowner’s needs, enhancing both functionality and ambience. For example, lighting that automatically adjusts at sunset or brightens when motion is detected adds convenience and a sense of luxury. Intelligent lighting systems can significantly increase a property's appeal by offering both aesthetic and functional benefits.

DM: For someone looking to invest in smart home technology, what would you recommend to maximise property value? 

Illusion: It’s important to invest in systems that are adaptable and future-proof. Buyers should focus on technology that improves both daily living and energy efficiency. A high-quality home automation system that integrates lighting, security, and climate control is a smart investment. Selecting technologies that can evolve with future trends ensures long-term value and desirability.

DM: How much can property owners expect to invest in smart home systems, and what kind of ROI can they expect from that investment? 

Illusion: The cost of installing a full smart home system can vary greatly depending on the property size and the technologies chosen. However, it’s important to note that these investments don’t just add value—they elevate the entire living experience. In Marbella, properties equipped with cutting-edge smart features see high average value increases. For luxury homes, the combination of smart technology and design can also significantly accelerate the selling process. The return on investment (ROI) for properties equipped with these features can increase by 15% to 35%, depending on the level of exclusivity.

DM: Which specific smart home features have the greatest impact on a property's resale value? 

Illusion: The most impactful features include whole-home automation systems that control lighting, climate, and security. Energy-efficient technologies, such as smart energy management and solar energy systems, are also highly valued. Entertainment spaces equipped with advanced audiovisual technology, like custom home theatres, can considerably enhance a property’s appeal to high-end buyers. These features, particularly when integrated into a cohesive design, can substantially raise the property’s resale value and buyer interest.

As we have seen, integrating smart home features into luxury properties not only enhances daily living but also has a tangible impact on property value. Whether it’s the seamless control of lighting and climate or cutting-edge entertainment systems, investing in smart technology is key to maximising the appeal and value of any high-end property.

Resources:
• Knight Frank, 2022-2023 Report on luxury properties.
• Savills, Demand for sustainable and technologically advanced properties.
• Zillow report on the impact of technology on property values. Zillow Consumer Housing Trends Report .

Pia Arrieta, 14 Oct 2024 - News